Wordmark Project

Albemarle County has launched an initiative to develop a wordmark to expand our organization’s brand while preserving and clarifying the use of the official County seal. This newly designed wordmark will expand our already established brand kit.

What is the benefit of having a wordmark?

• Boosts name recognition and visual recall
• More accessible to segments of the community
• Easier to apply across a variety of mediums
• Allows for department and division-level sub-branding opportunities, all under the larger organization brand

We need your input to ensure any expanded branding aligns with the community we serve. This survey asks a series of questions to gather opinions, ideas, and perspectives on what defines Albemarle County. Your response will provide the perspective we need to guide the design process.

The survey will be open through Sunday, March 3, 2024.